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The Impact of Communicating with Parents

Have you ever wondered why this or that family decided to leave your child care business?  Take a look at what one business owner did when she thought about this business question:

“I realize now that I really have to keep in touch with what parents are thinking about our program and how they see us.  Last year we had two or three families leave our program, and I wasn’t really sure why they were making a move.  When I contacted several of them, I realized they were feeling the quality of our program was not what they had come to expect from us.  Of course, I acted on that immediately, but I also developed a rating scale for parents to complete so they could let us know how we were doing”.

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